Use of videos in the content in the new and effective way of engaging more audience and broader reach. It also helps in more visual hooks and high rate of conversion and this gives the video marketing a new rise.
What is video marketing?
Video marketing is a way to sell products and services through videos. It helps in building connection with the potential customer through visual presentation, helps in more engagement and reach and drives more conversions.
A video in a content can increase conversion rates.
Why Video Marketing?
As the consumption of video content is rising, through different platforms. It becomes more significant to use as content, as it provides various benefits-
1. More Engagement
Video content is able to grab the attention of the user and as per records it clearly gives us the insights that people engage more in video content rather than text content.
2. Different Formats
Video marketing has different formats and platforms to cater different types of people, so we can use it according to the business requirements.
3. Analysis and Performance Track
Different video platforms provide analytical tools to measure the performance of video content in different demographics.
4. More Conversions
Video content helps in building a connection with the user, and people also relate with the content and this increases the rate of conversions.
5. Story Telling
Video marketing allows making and upload long format video, for various things like product description, review and other informational content to boost engagement. We can narrate content in the form of storytelling, this creates a feel of connection.
6. SEO Optimized
SEO optimized video content boosts engagement and reach and also increases traffic to the website, also improves visibility.
Knowing the types of videos marketing
Before implementing the video marketing strategies, one should know about the various types of video content used for marketing different audiences.
Display videos
In this type of videos, they usually demonstrate the product or services in detail. It can be unboxing of the product or a detailed guide video.
Testimonial videos
These types of videos are happy clients’ videos. In this, customers share their experience and results about the product or services, these are long videos of customers.
Live videos
These videos are best for building connections with the user and for increasing engagement. In this type, it is suitable for Q/A sessions, product launches and discussions.
Social Media Videos
These are short and eye catchy videos with visuals and audio to grab the attention of the user.
Brand Focused Videos
This video shows a detailed overview about the company values and goals, about their product and services. To make the people know about the company and to attract customers.
Tutorials Video
It consists of educational content on how to use the product or services and other useful information.
Animated Video
These are made up videos using characters to simplify the video and to simplify understanding.
Event Videos
All the events organized by the company are covered in these videos. This helps in engagement of customer and to make feel them connected with the company
Key Role of Video in Marketing Funnel
Videos plays a important role in every stage of marketing funnel-
- Awareness stage
To grab the attention of the user through different types of videos like teaser, brand stories, etc.
- Consideration stage
When potential customers are searching for best option we can use videos for testimonials, tutorials to build trust and credibility
- Decision stage
Demonstration videos can be used to make the prospect of purchasing and closing the deal.
- Retention stage
Thank you messages, behind the scenes can be used for engagement even after sale.
Strategies for Effective Video Marketing
- Use of keywords for videos
Use of relevant keywords for title and description of videos help in more traffic and engagement.
- Share inspiring content
Don’t share only brand focused content which shows only about products or services , instead share content that inspires users.
- Track performance
Always track the performance of the different videos and also analyse the type of video which gets more engagement and reach, what things that video has in common, to make changes in future accordingly.
- Identify the target audience
Before publishing the video content, examine the target audience and what type of video will work for different types of audience and try to make the content hook and interesting.
- Build storyline
Every video conveys some message, identify the message you want to convey to the audience and how would you convey the same.
- Promotes interaction
Respond to comments and questions of the audience to increase engagement.
- Finalize your resources
For making video content, decide your resources such as equipment, editing software,time given for content creation and team.
Popular Platforms for Video Content
Most commonly used platforms for video content or video marketing are classified on the basis of age and other parameters such as
Youtube
Youtube is one of the most used video sharing platforms and also a largest platform, it contains millions of content for different niches. It provides the option for monetization of the video content and ranking with SEO.
It is one of the oldest and powerful social media platforms. Having a more than 3 billion active user base, it provides opportunities for publishing different types of content with integrated video features including live broadcast. It also has a tough competition with youtube.
With over 2 billion active users, it is a good platform for brands to showcase their products and services in a creative and attractive way to standout in the competition.
With its different content option like reels, live videos and stories, brand can target audience and can hook the visual memory especially of the younger audience.
Snapchat
Snapchat is a popular social platform among younger audiences, with the use of snapchat we can market the product or services through snap and stories to a large number of audience.
With the help of twitter, we can share the video content directly through tweets and ads, but twitter doesn’t allow us for longer videos as it has a time limit of 2 minutes. Due to this we have limited time to hook the memory and to grab attention, due to this we have to make high quality content.